Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it is to introduce an version that is overhauled of online video gaming brand Maria later this thirty days. The business stated that the overhaul would include a fully responsive front-end site in addition to a new brand name tonality. Therefore, the it would be diversified in a bid to be a little more attractive to both feminine and male gambling customers.
Unibet purchased Maria Holdings Ltd. back in 2007 beatingonlinecasino.info for the total amount of £54 million. It shall now be rebranded as Maria Casino in most the markets it runs by mid-February. The launch would be to happen in three phases. The website that is overhauled live on February 8 in Estonia. It really is to be launched in the UK on February 15 and can go reside in Denmark, Finland, the Netherlands, Norway, and Sweden the next day.
What is more, it will shift its providing from online bingo to casino games because the latter have proved to be much more popular among gambling clients. Therefore, the brand name will be able to target both male and female players.
The casino that is online will be offered across all available channels. The Maria Casino website could have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that even though the website will always be one ‘with a touch that is feminine’ they’ve been now aiming at expanding their customer base such that it consist of both male and female gambling customers.
Are you aware that change from bingo to casino, the administrator noted that they will are in possession of to update the brand name in a fashion that reflects that shift as well Maria’s consumer demographics. Bingo will keep on being an important component of this brand name’s product providing, aided by the bingo client that is latest launched back 2015 showing more than excellent results.
Following its revamp and rebranding, Maria Casino will also have a brand new brand character that is likely to engage current customers more deeply in exactly what the internet site is offering and would offer grater loyalty from their website.
An exciting advertising campaign will mark the rebranding and revamp. It will likely be distributed across all stations so that both current and potential brand new players are going to be reached and introduced to your brand that is new and the revamped internet site. TV adverts will run within the business’s core markets, other content that is related also be spread across different stations, with radio, printing, and mobile being among those. a social networking campaign will be launched to inform players concerning the changes that are upcoming.
Development Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions along with other items for the gambling industry Evolution Gaming announced that two new casino that is live for online gambling operator Genting Alderney have now been launched.
A Genting Casino area will likely be offering popular casino games like reside Blackjack, Three-Card Poker, and Baccarat, along with Evolution’s exclusive Immersive Roulette. All games will be streamed from the said dedicated area at Evolution’s Riga-based studios.
Another committed area would be featuring VIP experience targeted at recreating the renowned Crockfords, known to end up being the oldest video gaming club for wealthy players. Gambling customers need the chance to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated glance at the Riga studio.
Commenting on the launch of the two new gaming that is dedicated, Genting Casino Managing Director Peter Nolan stated that it is instrumental to their online growth technique to have completely integrated service that spans in both land-based and live-streamed environments. The executive also pointed out that a payment that is new will likely be developed to guarantee the easier and quicker transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
As for the impacts the launch associated with the two dedicated areas has on Genting’s online brand name, the executive defined this as an essential milestone for the company’s development, providing customers the chance to experience the Genting and Crockfords environment on a wide range of products.
Evolution Gaming CEO Jens von Bahr said that they are ‘enormously proud’ to launch gaming real time Casino areas with Genting, therefore underlying their focus to converge and maximize video gaming possibilities for land-based venues so that those are able to provide both brand new and existing players utilizing the most readily useful feasible experience.
Prior to the launch regarding the two specialized real time Casino areas for Genting, Evolution has supplied the gaming group using its array of real time Casino solutions. In August 2015, Genting went real time with the provider’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being just few of those.